5 Questions to Help You Reach Your Goals

You can achieve anything you want – but first you need to know what it is you’re aiming for. These questions will help you determine your goals, and figure out what you need to do to reach them!

1. What am I striving for?

It’s amazing how vague people can be, even about business. But, if you want to be successful, you need to figure out exactly what it is that means to you. Do you want to be able to pay all your bills without worry? Do you want to be able to fund a comfortable retirement? Do you want to be able to take vacations and travel the world?

What do you really want out of your business?

Are you looking to spread your message of health to the broader community? Do you want to reach out to people suffering from a certain illness?

Know where you’re headed, and be as specific with yourself as possible – that’s the key to realizing your dreams.

2. What additional information do I need?

Once you know your goal, figure out what help or information you need to gather. No one can know everything, so figure out where you need to learn more or seek input from others.…

5 Ways to Get More Physician Referrals

One of the best ways to build your physical therapy practice is through physician referrals. That means you need to create solid relationships with physicians. The question is, how can you do that without coming off like you’re giving a sales pitch?

Easy! Here are five ideas to get you going.

1. Volunteer with their favorite charities.

Volunteering is a great way to meet new people. You get introduced in a neutral setting, you have a built-in topic to discuss, and you get a chance to form a strong bond doing something that really helps your community.

To make this approach effective for your physical therapy practice, though, you need to know where the physicians you wish to meet like to volunteer.

Start by going online. You can often find out people’s favorite charities from their websites or social media pages. If the doctor you are hoping to connect with works at a hospital, you may find the hospital website has a page devoted to each doctor’s bio. Sometimes, just a quick call to the front desk staff will let you know which non-profits their office supports.

Remember, the goal is not to make a sales pitch at a volunteer event.…

The Most Underrated Marketing Method … and Why You Need It

People get hung up all the time trying to find the magic formula to marketing their business. They try gimmicks and ads. They try steep discounts and lots of hype.

But none of it works as well as a simple conversation.

The reasons why are obvious, once you stop to think about them:

Conversations give people a sense of who you are. Nothing builds trust better than that. Conversations let you address specific questions. Instead of hoping you’ve picked the right marketing message, you now know exactly what this person is looking for. Conversations are memorable. How many ads do you remember? Now think how quickly you can remember what you’ve spoken to people about.

Still, although you already know how to hold a conversation, there are a couple of things to keep in mind in order to turn those conversations into useful marketing opportunities.

Make a conscious effort.

The trick to making conversation a part of your marketing plan is to be aware of chances to talk to people. That means you need to consciously start looking for opportunities to have conversations.

As you go about your day, you need to get in the habit of striking up conversations with people.…

Erson Religioso, Doctor of Physical Therapist (DPT)

When did you know you wanted to study physical therapy?

My parents are MDs, so I knew I always wanted to do something health related. I entered physical therapy school in the early 90s when the profession started with Masters of Science Degrees. I thought that if physical therapy did not work out, I would just go to med school. However, the very first day of my first internship, I knew I loved it. I called my parents and told them I absolutely loved being a physical therapist.

What makes you proudest of your practice?

Owning my own practice was something I always wanted to do. I am proud that I provide highly skilled 1:1 care, using only an evidence lead approach with hands on treatment and corrective exercises. I am an Orthopaedic Manual Physical Therapy Mentor for three fellowship programs, and one of the only in the northeast for Evidence in Motion.

How much do physical therapists make?

I can however approximate with reasonable accuracy that; higher education qualifications, years of experience and rare skills are bound to increase your annual salary as a physical therapist. So how much do PT make, I would say on average based from my research is $74,000.…

How to Be an Assumption-Busting Superhero

Tiny assumptions cause big problems.

Burnout may feel like emotional and physical exhaustion – but it often starts with some tiny assumption you may not even know you’re making. That assumption may be completely erroneous, but can become embedded in your life.

Sometimes, the assumptions have to do with your work ethic. To be professional, I need to have office hours six days a week.

But it can also be connected to your personal life. I need to stay in triathlon-ready shape.

For me, it’s one of the things I like most about myself that tends to trip me up: my ability to get things done.

See, I have this little voice in my head that is always telling me I should be doing things now. Procrastination is not my style.

I’m pretty good at keeping all my balls in the air … but I dropped a few this month. That’s because my lovely assumption that I need to do everything all at once doesn’t take into account real life.

Let’s go over what real life has been like for me so far this month …

I came down with a cold so bad I thought it was whooping cough.…

Are You Overlooking this Simple Way to Prevent Burnout?

Red Flag

I met with a fabulous acupuncturist this week for a little networking. We were talking and I learned how she works these long, 12-hour days, several times a week and how those 12-hour days are actually her version of cutting back her hours. Like most of my clients, she’s the only person in her business – sure, she contracts out some of the billing, but on a day-to-day basis, it’s just her.

She’s tired.

And then she said something that sent up a big red flag.

“With each client, I explain how their body’s cycle works and how the drugs they’ve been prescribed work.”

Now that peaked my interest.

See, whenever you catch yourself saying “with every client, I have to …” or “for each new patient, I begin with …” that’s a clue that you have something of vital interest to your client base.

It may be clear cut information about the way sugars affect their body. It may be tips for beginners on how to prepare for exercising.

Whatever it is, that thing you keep saying – that’s your escape hatch.

Escape hatch?

Yes.

If you want to communicate your message, help more people than you currently reach, and do it all without spreading yourself even thinner, then that is your escape hatch.…

3 Points of Connection

I do things a little differently.
Instead of focusing on the latest marketing app, I help my clients build real connections with their clients, their community – and with themselves.
For me, it’s all about how things feel.

A fancy office seems professional – until you’re left cold by an unsmiling receptionist and a harried, distracted doctor.

A personal trainer at the local gym is in such great shape, you think she can teach you everything you need to know – until her use of guilt as a weapon leaves you feeling bullied and ashamed.

So much emphasis gets put on what we’re doing and how it looks, that it gets easy to forget how things feel.

Yet that’s the thing that will make or break your business.

It all comes down to the 3 Points of Connection. If you want to build a business that grows and thrives, this is where you need to put your focus – and, if you work with me, it’s the first place we’ll start.

Connect with Your Clients

Giving good service isn’t just about the treatment you provide or the technique you use. In fact, almost all of it boils down to the way you make people feel.…

What You Need to Know about Nurse Burnout

A study published this month in the American Journal of Infection Control showed nurse burnout directly impacts patient infection rates, costing hospitals millions of dollars each year. Here’s what you need to know about it.

Nurse burnout is not an isolated event.

It can be tempting to think of burnout as a clear set of symptoms – and many do. However, that reduces the issue of burnout to only its most extreme examples.

In reality, the classic burnout symptoms of exhaustion and emotional numbness are only the extreme end of a continuum. Those symptoms show up after a nurse has experienced repeated and unrelieved stress.

Luckily, this continuum means there is plenty of time between the first experience of stress and its progression to burnout in nurses, which provides a substantial window for burnout prevention and recovery measures to be applied.

Burnout in nurses needs more than just an individual solution.

There is a tendency to think that burnout represents only an individual problem. People think, perhaps that nurse is emotionally fragile, or maybe she has had a particularly difficult work environment.

The truth, though, is that burnout in nurses is part of a greater organizational problem and requires an organizational approach to prevention.…